01 · Presentation
Sales deck
Sixteen slides, 16:9. Opportunity, CETA, the range, blind tasting, POS, pricing, partnership.
02 · Leave-behind
Brand booklet
Twenty pages, A5. Story, craft, the range, serves, credentials, partner page.
03 · One-pagers
Sell sheets
Three A4 sheets, one per expression. Notes, selling points, serve, specs, pricing.
04 · Point of sale
Case cards
Three 5″ × 7″ cards, front and back. Print double-sided on card stock.
05 · Point of sale
Shelf talkers
Three 4.5″ × 1.25″ strips with an open price window for the retailer.
06 · Point of sale
Posters
Four 18″ × 24″ posters — one hero lineup plus one per expression.
07 · On-trade
Table topper
4″ × 6″ tent card, two sides. Front invitation, back range and bartender's pick.
08 · Digital
Landing page
Responsive single-scroll page for Canadian trade, with an enquiry form placeholder.
09 · Digital
Social copy
Fifteen captions with hashtags, suggested imagery and post types.
10 · Digital
Social visuals
Fifteen 1080 × 1080 graphics, numbered to match the captions.
Before you send anything out
Age statement. Every piece is written without one, on your instruction. Nothing claims a number of years.
Expression colours. Sage for The Bird, coral for The Roller, marigold for The Tippler — taken from the current tubes, not the older green/pink/purple codes.
Pricing. Alberta shelf ranges appear throughout and can be switched off in Tweaks on the deck, sell sheets and landing page.
VicDel artwork. The mark is placed throughout from the supplied PNG (139 × 69px) — send a vector and a reverse version before anything goes to press.
Importer city — confirm. The legal line reads “Imported by VIC & DEL Imports Ltd., Canada”. The brief specified Calgary, Alberta, but all three contact numbers are +1 204 (Manitoba), so the city is left off pending your confirmation.
Contacts. Alain Michalik (CEO, Director & Founder), Bill Schoen (Founder, Brand & Ideas Strategist) and James Burton (National Brand Education & Experience Manager), all at vicndel.ca.